Influence of Corporate Social Responsibility on Customer Loyalty with Regard to the Role of Customer Trust and Satisfaction as Mediators

Saeid Saeida Ardakani

Volume 11, Issue 33 , July 2016, , Pages 63-83

https://doi.org/10.22054/tms.2016.4164

Abstract
  With its ever-increasing significance, corporate social responsibility is becoming a main topic in hotel industry. A reason is that corporate social responsibility affects customer loyalty. Hence, corresponding allocation of resources is not regarded as a cost here; rather, it is an investment towards ...  Read More

Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study on Shiraz Hotels

Mahmood Naderi Bani; Ali Delshad; Fatemeh Mohammadi; Marziyyeh adibzadeh

Volume 10, Issue 29 , April 2016, , Pages 69-93

Abstract
  In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating ...  Read More